I think it’s safe to say that Disney, as a parent company and overall, has had a rough couple of years. Notably, a large part of that was due to COVID-19 and its ensuing pandemic. After all, it’s not like most of us were allowed to go out to the movies or see other forms of entertainment for a while.
However, not all of their problems can be laid at the feet of the disease or even the tyrannical leaders that kept us shuttered for months on end.
There was that whole battle with Florida’s Governor Ron DeSantis that ended badly for Disney. Then, of course, the company has put out a number of shows and movies that, thanks to woke and liberal ideals, show such things as lesbian kisses and gender-confused heroes. As it turns out, most parents don’t want their young to take in that kind of ideology.
Naturally, ratings have gone down as a result.
But now, it seems some of the company’s most successful endeavors aren’t fairing so well anymore. You know, massive successes like Marvel Cinematic Universe. Yes, that’s right. The platform that brought us larger-than-life films like Spiderman, Captain America, and the even more successful Avenger films just might be losing its touch.
The possibility of this comes as a poll was recently posted to Twitter asking if MCU and its massively famous and popular films had “peaked.”
Now, to be clear, as I write this, the poll is still very much active, with some six hours left to it. However, based on the just over 73,000 votes already taken, I think it’s safe to say the answer is solidly a yes.
So far, a whopping 73.4 percent say that the company has already had its best days, leaving a mere 23.6 percent to argue the opposite.
As I said, even with six or so hours remaining, I think it will be hard to come back from such a difference or even to decrease that margin by much. And even if it did, it still doesn’t bode well for Marvel or its parent company Disney.
Well, for starters, it’s important to point out here that the outlet conducting the poll isn’t who you might assume it to be. It’s not Fox News. It’s not Breitbart. It’s not even The Times, each of whom has a decidedly older and therefore not as into comics or Marvel as a younger audience might be.
Instead, it’s IGN, a platform known mostly to the video game-focused, younger, and definitely more left-leaning crowds. You know, the same kind of people Marvel has done well to attract in recent years.
This means that it’s not some right-leaning group calling for Marvel’s demise or even questioning its end and relevancy. Rather, it’s a group known to be very much in the know and the thick of all things woke.
And if someone like IGN notices the supposed downfall, it doesn’t spout a lot of hope, does it?
Another thing to note here is that figures backing the poll are actually out there, and you don’t even have to look all that hard to find them.
Essentially, it’s just a simple comparison of Marvel films during what some call the peak and more recently released ones.
Take “Avengers: Endgame,” for example. So far, it’s the company’s best-performing film of all time, raking in a massive $2.8 billion worldwide when it came out in 2019. The Avengers film “Infinity War,” which came out just a year before, brought in around $2.05 billion, indicating that Marvel, or at least this series, was not done yet.
However, since then, things have dragged and on quite a bit.
The most recent movie to be released by Marvel, “Doctor Strange in the Multiverse of Madness,” came in 11th place and brought in less than half of what with of the aforementioned Avenger movies did, at $955.8 million.
Similarly, “Thor: Love and Thunder netted $760.9 million and came in 16th place. “Black Panther: Wakanda Forever” has only brought in around $546.3 million, although it is still in theaters. Even still, it’s not predicted to bring in nearly as much as either Avenger movie.
Now, it should be noted that Marvel has two new Avenger movies docketed, “Secret Wars” and “The Kang Dynasty.” So, they could make a comeback, in theory.
But will they?